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Ourselves

Johanna Blakley

Johanna Blakley, PhD, is the managing director and director of research at the Norman Lear Center, a research and public policy institute that explores the convergence of entertainment, commerce and society. Based at the University of Southern California’s Annenberg School for Communication and Journalism, Johanna performs research on a wide variety of topics, including global entertainment, cultural diplomacy, celebrity culture, fashion, digital media and intellectual property law. She has two talks on TED.com: Social Media & the End of Gender and Lessons from Fashion’s Free Culture, which have logged almost one million views on TED and YouTube. She speaks frequently in the U.S. and abroad about her research and her work has been cited in Reuters, New York Times MagazineThe EconomistThe Atlantic, the Los Angeles TimesPolitico, Huffington Post, Business Week and PR Week. She has appeared on Good Morning America, MSNBC and Current TV, and on several radio programs, including Planet Money and Marketplace.


Veronica Jauriqui

Veronica Jauriqui is the Special Projects Manager at the Norman Lear Center where she oversees all center publications and events and assists in the management of research projects on entertainment, politics, pop culture and the media. She holds a Bachelor’s degree in English from Whittier College and a Master’s in communication from the University of Southern California. Prior to joining the Lear Center, she worked in health communication and journalism, spending several years as reporter and assistant editor for the Los Angeles Independent newspaper where she won a L.A. Press Club award for newspaper design. She has also done freelance writing for a variety of lifestyle publications and websites including Los Angeles magazine and Performing Arts magazine.


Sarah Ledesma


Sarah Ledesma
is a curator of the social media collective consciousness.  She obtained her undergraduate degree at the University of San Francisco in Media Studies with a minor in Ethnic Studies and currently resides as a graduate professional student at the USC Annenberg School for Communication & Journalism.

Dividing her time as an intern for The Norman Lear Center and the USC Annenberg Center on Communication Leadership & Policy, Sarah focuses her aspirations in developing social media insights and new business models in social marketing.

Sarah also finds time to contribute as a freelance reporter for USC Annenberg’s digital news source, Neon Tommy.  She writes on various topics including, but not limited to Fashion, Entertainment, Social Media, and Technology.  Read more of her stories here.

Follow Sarah on Twitter, Pinterest, Tumblr.   

Jasmine Lord

Jasmine Lord studied film and theatre at Charles Sturt University in Wagga Wagga, Australia. It was here that she fell in love with making imagery. After trying her hand as many roles in production on film sets, Jasmine went on to train at the Australian Film, Television & Radio School (AFTRS) as a focus puller (AC) to cinematographers & at ARRI Australia to become well versed in motion picture cameras.

After moving to the USA, Jasmine continued to work as an AC while furthering her training in photography at SMC community college. A purest, Jasmine trained as an AC & photographer on film and still to this day shoots stills on film & teaches film classes for Lomography LA, SnapShop! (2011) & Julia Dean Photo Workshops.

Jasmine has started to focus more on the role of camera operator (videographer) as she finds herself shooting the runway of fashion weeks in New York, Toronto, Sydney & Miami.

Regarding personal photography, Jasmine draws on inspiration from artists such as Rocky Schenck, Polly Chandler, Richard Avedon, Julius Shulman, Zoe Wiseman, George Hurrell, Tasya Van Ree & Leonard Nimoy.

Jasmine’s work as an AC, Photographer & Videographer have taken her across to numerous cities across the world. In 2011, Jasmine had two prints featured in a juried exhibit as part of the Filter Photo Festival. The exhibit “Beginnings: Stories and Starting Points” was held at the Black Cloud Gallery in Chicago IL.

Having recently completed the newly released nutrition cook book “The Naked Foods Cook Book” by Margaret Floyd & James Barry, Jasmine found the opportunity to work with Johanna Blakley, Sarah Ledesma & Veronica Jauriqui on the WSQ article on “Media in our image” a truly inspiring one.

To contact Jasmine email her at jasmine_lord@yahoo.com.au